The Greater Wood River Valley area is international in flavor. Much of the visitor traffic comes from the Western United States (79.50%). The remainder of the visitors are from East of the Rocky Mountains. This area is considered to be a secondary market, due to the closer proximity of the Resorts of Colorado and Utah, both areas served by the Major Air Carriers. Table 2. Details the origins of these visitors by State. The primary market are the residents from the State of Idaho. These visitors are not considered potential customers of the contemplated Air Service, unless Service is initiated from Friedman Memorial Airport in Hailey to Boise.

Table 2.

Aggregate Top Western States of Lodging Guests in Sun Valley

Year

2000

% of Market

1

ID

26.40%

2

CA

24.90%

3

WA

16.00%

4

OR

6.60%

5

UT

4.60%

6

OTHER (NY, MI, NJ, MA, FL, PA)

21.50%